ULTRA RARE Catalog - 1988 Gale Hayman Catalog - Beverly Hills Makeup etc Giorgio

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Seller: dalebooks ✉️ (8,797) 100%, Location: Rochester, New York, US, Ships to: WORLDWIDE & many other countries, Item: 305389925432 ULTRA RARE Catalog - 1988 Gale Hayman Catalog - Beverly Hills Makeup etc Giorgio.
ULTRA - RARE Original Catalog
Gale Hayman
Beverly Hills 
NOT  Giorgio, Inc
1988
 

For offer, a nice old catalogue!. Fresh from an estate in Upstate / Western  NY. Never offered on the market until now. Vintage, Old, vintage, Original - NOT a Reproduction - Guaranteed !! WOW - I could not find one of these anywhere. From a house that was full of stuff, untouched from the eighties. Found in a closet. Gale Hayman divorced her husband Fred in the 1980s, and was well known for working with him to create Giorgio. She is the ultimate Hollywood Beauty Maker.  This catalog represents her own line - Gale Hayman, Beverly Hills. It state inside that Hale Hayman Bevery Hills is not connected to Giorgio, Inc. Larger format catalog. 24 p. 1988 - the only date that appears is on the order form, which gives a December, 1988 deadline. Luxury goods, makeup, jewelry, clothing, etc. In very good - excellent condition. Please see photos for details. If you collect Americana advertisement ad, 20th century retro era, American history, etc., this is one you will not see again soon. A nice piece for your paper or ephemera collection. Perhaps some genealogy research information as well. Combine shipping on multiple bid wins!  2545

Beverly Hills is a city in Los Angeles County, California. Located within 5.71 square miles (14.8 km2), and surrounded by the cities of Los Angeles and West Hollywood, it had a population of 34,109 at the 2010 census,[7] and an estimated population of 33,792 in 2019.[8]

The city is home to many celebrities, luxury hotels, and the Rodeo Drive shopping district.

Originally a Mexican ranch where lima beans were grown, Beverly Hills was incorporated in 1914 by a group of investors who had failed to find oil, but found water instead and eventually decided to develop it into a town.

Giorgio Beverly Hills was a luxury goods store established in 1961. It was the first luxury boutique to be founded on Rodeo Drive in Beverly Hills, California.

History

Giorgio Beverly Hills was founded by Fred Hayman and George Grant. The name was derived from Grant's first name. Giorgio Beverly Hills opened in 1961 at 273 Rodeo Drive at the junction with Dayton Way, which was then a very ordinary street. Gucci, Tiffany and others established Rodeo Drive stores in the mid-1970s. Hayman recognised the potential of the site, as it was close to The Beverly Hilton hotel, where he had been working. The store used a signature yellow-and-white striped awning, which came to symbolise a Beverly Hills lifestyle. Hayman bought out Grant in 1962.[1]

The store had a reading room, pool table and oak bar, so that men could amuse themselves while the women shopped.[2]

In 1979, it was determined that there should be a signature fragrance; two years later in November 1981, Giorgio was launched.[1] In that year, the Rodeo Drive store had an annual turnover of $6 million. Fred Hayman and his wife Gale spent $260,000 on a huge launch party for the perfume, hosted by Merv Griffin, and with food from five of Los Angeles' top restaurants. The "GBH" fragrance business would soon turn over $100 million a year.[3]

In 1987, the fragrance business and the Giorgio Beverly Hills brand was sold to Avon for $165 million. The store's name was changed to Fred Hayman Beverly Hills.[2]

In 1994 the Giorgio brand was acquired by Procter and Gamble for $150 million that combined it with other luxury fragrance brands such as Hugo Boss, Laura Biagiotti and Otto Kern into what is now the P&G Prestige Beauté division.

Clientele

Customers included Natalie Wood, Princess Grace, Ronald Reagan, Nancy Reagan, Diana Ross, Charlton Heston, and Elizabeth Taylor.[2]

Present day

The location 273 Rodeo Drive is now a branch of Louis Vuitton.

Fred Jules Pollag (May 29, 1925 – April 14, 2016), known professionally as Fred Hayman, was a Swiss-born American fashion retailer and entrepreneur, founder of Giorgio Beverly Hills in 1961 in Beverly Hills, California.[1] He was also known as "Mr. Beverly Hills"[2] and "Mr. Rodeo Drive".[citation needed]

Early life

Hayman was born to a Jewish family[3] in St. Gallen, Switzerland in 1925, the son of Richard Pollag and Irma Levy. His sister Yvette is four years older than him. After his father died, his mother married Julius Haymann (two n's), who already had a son, Eugene.[4] His family emigrated to New York during World War II, where Hayman found work as an apprentice chef at the Waldorf-Astoria.[5]

In 1943, Hayman joined the United States Navy, but stayed in the US training with the Navy to become a dentist until 1946, when he went to Paris and Mexico City, before returning to work at the Waldorf-Astoria.[4]

Career

Beverly Hilton

By the 1960s, Hayman was the manager of the Beverly Hilton hotel.[5] This was where he met Gale, who was working there as a cocktail waitress, and was also a divorcee. She was arrested for working underage; Hayman provided bail and they married a year later. He was sixteen years older than she.[5]

Giorgio Beverly Hills

Giorgio Beverly Hills was founded by Hayman and George Grant, who opened their women's fashion boutique in 1961 at 273 Rodeo Drive (at the junction with Dayton Way), which was then a very ordinary street. Gucci, Tiffany, and others established Rodeo Drive stores appeared in the mid-1970s. The name was derived from Grant's first name. Hayman recognised the potential of the site, as it was close to The Beverly Hilton hotel, where he had been working. The store used a signature yellow-and-white striped awning, which came to symbolise a Beverly Hills lifestyle. Hayman bought out Grant in 1962.[6] The store had a reading room, pool table and oak bar, so that men could amuse themselves while the women shopped.[7]

Customers included Natalie Wood, Princess Grace, Ronald Reagan, Nancy Reagan, Diana Ross, Charlton Heston, and Elizabeth Taylor.[7]

In 1979, it was determined that there should be a signature fragrance and two years later in November 1981, Giorgio was launched.[6] In 1987, the fragrance business and the Giorgio Beverly Hills brand were sold to Avon for $165 million.[8]

Fred Hayman Beverly Hills

Following the sale of the Giorgio Beverly Hills brand, the store's name was changed to Fred Hayman Beverly Hills.[7]

Hayman owns an office building on Canon Drive, next to the restaurant Spago, which has his name on the top in a distinctive red script against a background of his signature yellow.[9]

Honors

Hayman's plaque on the Walk of Style

In 2011, Hayman was honored with a plaque on the Rodeo Drive Walk of Style. Also in 2011, Rose Apodaca published a biography of Hayman, Fred Hayman—The Extraordinary Difference.[9]

Philanthropy

Hayman has donated to the Beverly Hills 9/11 Memorial Garden.[10] Together with his wife, he has donated to the Maple Counseling Center in Beverly Hills.[11]

Personal life

Hayman married four times, three of which ended in divorce. The first wife was Thelma Bertrand. He married Dr. Barbara Sziraki in 1957. Barbara Hayman is the mother of his three children; Charles Edward Hayman who resides in Jerusalem with his wife Diane and four children, Robert Gabriel Hayman who resides in Malibu with his wife Denise and their two children, and Nicole Hayman who resides in St. Charles, Missouri with her four children. Hayman's first three marriages ended in divorce. He was survived by his wife, Betty Endo; two sons, Charles and Robert; a daughter, Nicole Hayman; and 10 grandchildren. Hayman's third wife was Gale Gardner, whom he married in 1966,[1] and met whilst they were both working at the Beverly Hilton. They separated after thirteen years but remained friends.[5] In 1996, Hayman married Betty at his estate in Malibu.[9] He had three children.[12]

Hayman's first three marriages ended in divorce. He was survived by his wife, Betty Endo; two sons, Charles and Robert; a daughter, Nicole Hayman; and 10 grandchildren.[1]

Death

Hayman died at his home in Malibu, California in 2016 at the age of 90.[8]

Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as:

Sending an order form in the mail

Placing a telephone call

Placing an order with a few travelling agents and paying by instalments [1]

Filling in a form on a website or mobile app — if the product information is also mainly obtained online rather than via a paper catalogue or via television, this model is online shopping or e-commerce

Then, the products are delivered to the customer. The products are usually delivered directly to an address supplied by the customer, such as a home address, but occasionally the orders are delivered to a nearby retail location for the customer to pick up. Some merchants also allow the goods to be shipped directly to a third party consumer, which is an effective way to send a gift to an out-of-town recipient. Some merchants delivered the goods directly to the customer via their travelling agents.

A mail order catalogue is a publication containing a list of general merchandise from a company. Companies who publish and operate mail order catalogues are referred to as cataloguers within the industry. Cataloguers buy or manufacture goods then market those goods to prospects (prospective customers). Cataloguers may "rent" names from list brokers or cooperative databases. The catalogue itself is published in a similar fashion as any magazine publication and distributed through a variety of means, usually via a postal service and the internet.

Sometimes supermarket products do mail order promotions, whereby people can send in the UPC plus shipping and handling to get a product made especially for the company.

History

Early catalogues

In 1498, the publisher Aldus Manutius of Venice printed a catalogue of the books he was printing. In 1667, the English gardener William Lucas published a seed catalogue, which he mailed to his customers to inform them of his prices. Catalogues spread to British America, where Benjamin Franklin is believed to have been the first cataloguer. In 1744 he produced a catalogue of scientific and academic books.[2]

First mail order

Page from the mail order catalogue of D Hay and Son, Nurserymen, 1899)

The Welsh entrepreneur Pryce Pryce-Jones set up the first modern mail order in 1861.[3][4] Starting off as an apprentice to a local draper in Newtown, Wales, he took over the business in 1856 and renamed it the Royal Welsh Warehouse, selling local Welsh flannel.

The establishment of the Uniform Penny Post in 1840, and the extension of the railway network, helped Pryce-Jones to eventually turn his small rural concern into a company with global renown. In 1861, Pryce-Jones hit upon a unique method of selling his wares. He distributed catalogues of his wares across the country, allowing people to choose the items they wished and order them via post; he would then dispatch the goods to the customer via the railways. It was an ideal way of meeting the needs of customers in isolated rural locations who were either too busy or unable to get into Newtown to shop directly. This was the world's first mail order business, an idea which would change the nature of retail in the coming century.[5]

The further expansion of the railways in the years that followed allowed Pryce Jones to greatly expand his customer base and his business grew rapidly. He supplied his products to an impressive variety of famous clientele, including Florence Nightingale and Queen Victoria, the Princess of Wales and royal households across Europe. He also began exporting drapery to the US and British colonies.[6]

One of his most popular products was the Euklisia Rug,[7] the forerunner of the modern sleeping bag, which Pryce-Jones exported around the world, at one point landing a contract with the Russian Army for 60,000 rugs.[8] By 1880, he had more than 100,000 customers and his success was rewarded in 1887 with a knighthood.[9]

In North America

The cover of the first Eaton's catalogue, published in 1884. The Eaton's catalogue would continue to be published until 1976.

In 1845, Tiffany's Blue Book was the first mail-order catalogue in the United States.[10][11]

In 1872, Aaron Montgomery Ward of Chicago produced a mail-order catalogue for his Montgomery Ward mail order business.[12] By buying goods and then reselling them directly to customers, Aaron Montgomery Ward was consequently removing the middlemen at the general store and to the benefit of the customer, lowering the prices drastically.[13]

His first catalogue was a single sheet of paper with a price list, 8 by 12 inches, showing the merchandise for sale and ordering instructions. Montgomery Ward identified a market of merchant-wary farmers in the Midwest. Within two decades, his single-page list of products grew into a 540-page illustrated book selling over 20,000 items.

From about 1921 to 1931, Ward sold prefabricated kit houses, called Wardway Homes, by mail order.[14]

Hammacher Schlemmer is the earliest still surviving mail-order business, established by Alfred Hammacher in New York City in 1848. Offering mechanic's tools and builder's hardware, its first catalogue was published in 1881.[15]

T. Eaton Co. Limited was founded in 1869 in Toronto by Timothy Eaton, an Irish immigrant. The first Eaton's catalogue was a 34-page booklet issued in 1884. As Eaton's grew, so did the catalogue. By 1920, Eaton's operated mail order warehouses in Winnipeg, Toronto and Moncton to serve its catalogue customers. Catalogue order offices were also established throughout the country, with the first opening in Oakville in 1916.

Sears

Sears, Roebuck and Company catalogue, 1918

Richard Warren Sears started a business selling watches through mail order catalogues in Redwood Falls, Minnesota, in 1888. By 1894, the Sears catalogue had grown to 322 pages, featuring sewing machines, bicycles, sporting goods, automobiles (produced from 1905–1915 by Lincoln Motor Car Works of Chicago, not related to the current Ford Motor Company brand of the same name)[16] and a host of other new items.

Organizing the company so it could handle orders on an economical and efficient basis, Chicago clothing manufacturer Julius Rosenwald became a part-owner in 1895. By the following year, dolls, refrigerators, stoves and groceries had been added to the catalog. Sears, Roebuck and Co. soon developed a reputation for high quality products and customer satisfaction. By 1895, the company was producing a 532-page catalogue with the largest variety of items that anybody at the time could have imagined. "In 1893, the sales topped 400,000 dollars. Two years later they exceeded 750,000 dollars."

In 1906 Sears opened its catalogue plant and the Sears Merchandise Building Tower.[17] And by that time, the Sears catalogue had become known in the industry as "the Consumers' Bible". In 1933, Sears, Roebuck and Co. produced the first of its famous Christmas catalogues known as the "Sears Wishbook", a catalogue featuring toys and gifts and separate from the annual Christmas catalogue.

From 1908 to 1940, Sears also sold kit houses by mail order, selling 70,000 to 75,000 such homes, many of which are still lived in today.[18]

Creation of an industry

The Outlook, American magazine advertisement from 1916 offering mail delivery of fish and seafood.

By creating a direct marketing industry through the mail order catalogue, Pryce Pryce-Jones and Aaron Montgomery Ward enabled the creation of a powerful global network that came to include everything from mail order, to telemarketing and social media.[13] Mail order changed the worldwide marketplace by introducing the concept of privacy and individuality into the retail industry.[19] Today, the mail order catalogue industry is worth approximately 100 billion dollars[19] and generates over 2 trillion in incremental sales.[13]

Moores

Sir John Moores was a British businessman and philanthropist most famous for the founding of the Littlewoods retail company that was located in Liverpool, England. Moores became a millionaire through the creation of the Littlewood Pool, one of the best-known names in sports gambling in England.

In January 1932, Moores was able to disengage himself sufficiently from the pools to start up Littlewoods Mail Order Store. This was followed on July 6, 1937 by the opening of the first Littlewoods department store in Blackpool. By the time World War II started there were 25 Littlewoods stores across the UK and over 50 by 1952.

The first Littlewoods catalogue was published in May 1932 with 168 pages. The motto of the catalogue was, "We hoist our Flag in the Port of Supply, and right away we sail to the Ports of Demand—the Homes of the People. We intend to help the homely folk of this country help them to obtain some of the profits made by manufacturing and trading... to save money on things they must have. This Catalogue is our Ship... staffed by an All-British crew... You won't find sleepy, old-fashioned goods carried in the LITTLEWOODS ship. Only the newest of the new goods—honest, British-made merchandise."[20]

With the success of the catalogue business, Moores moved his business four times to larger buildings in 1932. Moores sailed to America to look at the operations of Montgomery Ward and Sears and Roebuck. By 1936, the business had hit the 4 million pound mark, making Moores a millionaire a second time over, by mail order.[20]

Penney

James Cash Penney started his first retail store in 1902 in Kemmerer, Wyoming. By 1925, J.C. Penney had 674 stores generating sales of $91 million. In 1962 J.C. Penney bought Wisconsin based General Merchandise Company with discount stores and a mail-order operation. Thus J.C. Penney entered the mail order catalogue business. J.C. Penney, a latecomer in catalogue operations, was different from many of its competitors because it had a large retail store base before launching into the mail-order business. The first J.C. Penney catalogue was mailed the next year in 1963. Customers could order from the catalogue inside J.C. Penney stores in eight states. The J.C. Penney Catalog Distribution Center was located in Milwaukee.[21]

Catalogues through the ages

Hand-painted page from a Tulip Catalogue, 1630s

 

Cover of Findlay and Co's Illustrated Catalogue of Cottages, Doors, Sashes, Mouldings, Architraves, and Every Description of Furnishings for Building Purposes, 1874

 

Illustrated Catalogue of Cottage Organs, J. Estey & Company, Vermont, 1875

 

Fashion Catalogue, H. O'Neill and Co., 1890

 

Page from Catalogue of Seeds, Plants, Bulbs and Fruits, 1894

 

Cover of Arthur Yates and Co.'s Nursery and Seed Catalogue, Auckland, NZ, 1899

 

Page from Henry G. Gilbert's Nursery and Seed Trade Catalogue, Kentucky, 1902

Wunderman

Mail order had always relied on the innovative technique of selling products directly to the consumer at appealing prices,[13] but the term "direct marketing" was only coined in 1967, by Lester Wunderman — considered to be the father of contemporary direct marketing. He was behind the creation of the toll-free 1-800 number[13] and numerous mail order based loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program.[22]

Rise of e-commerce

With the invention of the Internet, a company's website became the more usual way to order merchandise for delivery by mail. Unless the retailer provides a paper catalogue from which to order, that is if the products are mainly presented to and searched for by the customer on a web site or mobile app, the term "mail order" is rarely used to describe the ordering of goods over the Internet. It is more usual to refer to this as e-commerce or online shopping. Online shopping allows more detailed information (including audio and video) to be presented, and allows for faster ordering than by mailed form (though phone orders are also common for mail-order catalogues). Most traditional mail order companies now also sell over the Internet, in some cases with a PDF or tablet application which allows shoppers to browse an electronic catalog that resembles a paper one very closely, though by the late 2010s this has become increasingly rare, and product information is presented in a format designed for the Web and mobile apps, rather than a PDF.

Rising paper, printing, and postage costs have caused some traditional catalogue merchants, such as Bloomingdale's, to suspend their printed catalogues and sell only through websites. Also, while some Internet merchants are or were also catalogue merchants, many have never had a printed catalogue.

Catalogue publishing

Year Mail Order Catalogues were founded

Thonet brothers 1859 (GER)

Royal Welsh Warehouse 1861 (UK)[3][23]

Montgomery Ward: 1872 (US)

Hammacher Schlemmer: 1881 (US; claims to be the longest-running catalogue in the U.S.)

Eaton's: 1884 (Canada)

Kastner & Öhler: 1885 (Austria)

Sears: 1888 (US)

Universal Stores: 1900 (UK)[24]

Freemans: 1905 (UK)[25]

Spiegel Inc. 1905 (US)

Empire: 1907 (UK)[26]

Grattan: 1912 (UK)[27]

L.L.Bean: 1912 (US)

Eddie Bauer: 1920 (US)

La Redoute: 1922 (France)[28]

Quelle: 1927 (Germany)

Littlewoods: 1932 (UK)[20]

3 Suisses: 1932 (FR)

Miles Kimball: 1935 (US)

Vermont Country Store: 1945 (US)

Walter Drake: 1947 (US)[29]

Cohasset Colonials: 1949 (US)

Neckermann: 1950 (Germany)

Lillian Vernon: 1951 (US)

Taylor Gifts: 1952 (US)[30]

Simpsons-Sears: 1953 (Canada) - a partnership of Sears with the pre-existing Simpson's chain

Otto: 1959 (Germany)[25]

Lands' End: 1963 (US)

Potpourri Group: 1963 (US)[31]

JC Penney: 1963 (US)

Carol Wright Gifts: 1972 (US)[32]

Dr Leonard's Healthcare Corp: 1980 (US)[33]

Next: 1988 (UK)[34]

SkyMall: 1990 (US)

Scotts of Stow: 1992 (UK)

Basnett's: 2010 (US)[35]

Taxes

The objective of the direct marketing industry is to alter the sales distribution chain, in other words [bypass] the wholesaler and the retailer and go directly to the customer, reducing therefore tariffs and taxes.[36]

In the United States, an advantage of this type of shopping is that the merchant is typically not required by law to add sales tax to the price of the goods, unless they have a physical presence in the customer's state. Instead, most states require the resident purchaser to pay applicable taxes. There has been periodic discussion about amending the law to make these sales taxable, especially with the rise of online shopping (see e.g. Amazon tax).

In the European Union, a "VAT union" is in force: the merchant selling to a buyer in a different EU member country adds the VAT of his own country to the price, and the buyer pays no additional tax. A buyer for resale may deduct that VAT, just as with purchases made within his own country. This makes the EU look more like one country than the U.S. in this respect.

See also

Book sales club

Catalogue merchant

OshKosh B'Gosh

Pick and pack

Shipping list

Trade literature

Wine of the Month Club

Whole Earth Catalogue

  • Condition: Very Good
  • Condition: Excellent condition. See description for more details.
  • Country/Region of Manufacture: United States
  • Topic: Books, Clothing & Fashion
  • Type: Catalog
  • Features: 1st Edition, Illustrated
  • Modified Item: No
  • Publication Year: 1988
  • Language: English
  • Origin: USA

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