1990 Porsche Official Dealer Marketing & Sales Album
Original Binder for use by Salespeople & Porsche Personnel only
This is a large ‘Marketing & Reference Guide’ 3-ring binder that gives all kinds of information about the Porsche cars and selling them for the 1990 model year such as details on each model, the customers, marketing strategies, presentation, walkaround , even details about the competitor cars.
Models covered:
· 911 Carrera 2
· 911 Carrera 4
· 944S2 Coupe & Cabriolet
· 928GT & 928S4
Chapters covered:
1. Marketing & Selling – positioning of Porsche cars
2. The Porsche customer – target audience
3. Developing Business – finding customers
4. Porsche Heritage
5. The Porsche Presentation
6. Key Selling Points Walkaround
7. 944 Series
8. 911 Series
9. 928 Series
10. The Demonstration Drive
11. The competition
· BMW M3 / M5
· Corvette / ZR-1
· Ferrari 348 TB / TS & Testarossa
· Jaguar XJ-S
· Lamborghini Countach
· Lotus Esprit Turbo
· Mercedes 300CE-24 / 300SL / 500SL
· Nissan 300ZX
12. Technical Terms
This is a great resource to see how salespeople were educated to sell you (the customer) a car back in 1990.
Dimensions: Approx. 11 ” x 11”, approx. 150+ pages
Condition: Some scratches and wear on the covers of the binder from storage. Inside pages are in very good shape. There is no writing
Please see my other Porsche brochures. .