Made to Stick: Why Some Ideas Survive and Others Die by Chip and dan(ebook2007)

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Seller: many_books (56) 100%, Location: New york, Ships to: US, Item: 352844477110 **THIS IS AN EBOOKs NOT THE PHYSICAL BOOK. (AVAILABLE IN PDF VERSIONS)** What is An eBook?An eBook is an electronic book, one you read digitally on your computer, laptop screen or on devices called eBook readers. You will find them in various formats and until the industry has a standard accessible in all devices these various formats will exist. PDF format is a popular format for eBooks. All platforms are able to gain access and read PDF formatting. So regardless if you have a PC or Mac, you are in business! PDF requires the Acrobat Reader but this software comes on many new computers and if not included, it's a free downloaded from Adobe web site. description:Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. Condition: Brand New, Topic: Survival, Publication Year: 2007, Special Attributes: eBook, Format:: PDF-Ebook-mobi

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