Contagious : Why Things Catch on, Paperback by Berger, Jonah, ISBN 1451686587...

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Seller: greatbookprices2 (36,820) 98.8%, Location: Waukegan, Illinois, Ships to: US, Item: 273646308982 Contagious : Why Things Catch on, Paperback by Berger, Jonah, ISBN 1451686587, ISBN-13 9781451686586 An award-winning Wharton professor draws on detailed research to explain why certain products and ideas "go viral," identifying six steps for promoting word-of-mouth popularity while revealing facts about the internet's lesser role as a promoter. Condition: Acceptable, Publication Year: 2016, Language: English, Format: Paperback

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