Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries.Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
FORMAT Paperback LANGUAGE English CONDITION Brand NewA broad introduction to motion graphics, designed to encourage creativity and lateral thinking and help beginners build a varied portfolio.
Ian Crook is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK.Peter Beare is course leader for BSc (Hons) Media Production & Technology at the University of Central Lancashire, UK. He is the co-author of User Experience Design (Bloomsbury 2014).
Introduction1. Concepts – Tools2. Concepts – The Image3. Concepts – Space4. Concepts – Time5. Putting the Pieces Together6. Recording and Recreating Motion7. Process – Planning8. Process – ProductionAppendix
Motion Graphics provides an informative breakdown of the key concepts in this field, while also delivering technical advice and vivid color visuals to assist students in understanding this medium and the many ways it can be used to visually communicate rich and complex ideas. -- Julia DeArriba-Montgomery, Florida State College of Jacksonville, US
Motion Graphics delivers an accessible range of reference materials and projects. I would particularly recommend this text to foundational level HE students who might be unfamiliar with moving image based workflows. The book is clear and concise in its definitions of the most relevant terminology. A particular highlight must be with quality of examples referenced from various professional practice based creative agencies, along with short but insightful interviews covering each agencies individual approach to the design process. * Stephen Hibbert, University of Huddersfield, UK *
A broad and beautiful introduction to motion graphics designed to encourage creativity and lateral thinking and help beginners build a varied portfolio.
Motion Graphics acts as a primer by arming designers with a wide understanding of the discipline and a familiarity with the core principles, concepts and terminology...Part 1 introduces the 'tool set' that a motion graphics practitioner needs to get to grips with - file formats, video cameras, key software programs (free and commercial), 2D, 2.5D and 3D space. This first half of the book introduces and underpins the skills and principles of graphic production and motion graphic design...Part 2 explores the process and workflow a motion graphics designer goes through, whether they are a sole producer or part of a larger team. This second half of the book focuses on the specific skills and techniques used within motion graphics production, building on the tools introduced in Part 1. ..Interspersed throughout are a range of international case studies, supported by practitioner interviews packed with advice for progression into the motion graphics industry and producing an original portfolio of work.
Motion Graphics provides an informative breakdown of the key concepts in this field, while also delivering technical advice and vivid color visuals to assist students in understanding this medium and the many ways it can be used to visually communicate rich and complex ideas.
A broad and beautiful introduction to motion graphics designed to encourage creativity and lateral thinking and help beginners build a varied portfolio.
Provides a rounded introduction to key topics, including video formats, image creation and manipulation, compositing, rotoscoping, motion tracking and working with type
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