SUPER RARE Wrapping Paper Sample Catalog 1920 PATRIA Papiers Fantaisie France

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Seller: dalebooks ✉️ (8,797) 100%, Location: Rochester, New York, US, Ships to: WORLDWIDE, Item: 303888998584 SUPER RARE Wrapping Paper Sample Catalog 1920 PATRIA Papiers Fantaisie France.
VERY RARE Original Advertising Trade Catalog
Important Design Work - by famous Artists 
Only One Known Copy - in the Smithsonian 
Papiers de Fantaisie
"Patria"
Fancy Box or Book Wrap Paper
1920
 

For offer, a very rare old advertising catalog. Fresh from an estate in Upstate / Western  NY. Never offered on the market until now. Vintage, Old, antique, Original - NOT a Reproduction - Guaranteed !! At first glance I thought this was a wallpaper sample book, but I believe it is fancy papers for boxes and or books. 

Title page reads: "Patria" Papiers de fantaisie. At head of title: Nouvelle Fabrication Francaise. Marque Deposee. Papiers fournis par la Maison Maunoury & Cie. Juin 1920. There are many sections, each with their own title pages, some identifying the design artist - Modele No. 1-50 with artists: de Guy Arnoux ,  Georges Barbier,  E. de Lierres, Rene Kieffer, Dresa, Mlle Schroeder, Martin, A. Domin.    The Modele numbers / sections begin with 1 and end with 50. It looks to be out of order in some areas, and because of this I am not sure if it is complete. I assume it is, but cannot guarantee it. I did count the leaves [ 176 leaves (+1 partial)]. Hardcover with decorative paper covered boards.  In good to very good condition. All leaves are loose, with small holes at left edge - perhaps once bound together. First few leaves tattered at edges, but the rest are very nice. Light wear and small amount of staining to covers. Age toning. Please see photos for details. If you collect French  advertisement ad, 20th century France design history, printing, decoration, etc., this is one you will not see again soon. A nice piece for your paper or ephemera collection. Perhaps some genealogy research information as well. Combine shipping on multiple bid wins!  2519

The term Années folles ("crazy years" in French) refers to the decade of the 1920s in France. It was coined to describe the rich social, artistic, and cultural collaborations of the period.[1] The same period is also referred to as the Roaring Twenties or the Jazz Age in the United States. In Germany, it is sometimes referred to as the Golden Twenties because of the economic boom that followed World War I.

Precursors

Paris Expo 1925

Polish pavilion, Exposition internationale des Arts décoratifs et industriels modernes, Paris 1925

The Utopian positivism of the 19th century and its progressive creed led to unbridled individualism in France. Art nouveau extravagance began to evolve into Art Deco geometry after the First World War.

André Gide, who founded the Nouvelle Revue Française literary review in 1908, influenced Jean-Paul Sartre and Albert Camus. Tristan Tzara's 1918 Dada manifesto and the resulting Dada movement were very much a product of the interbellum: "Dadaists both embraced and critiqued modernity, imbuing their works with references to the technologies, newspapers, films, and advertisements that increasingly defined contemporary life".[2] All these served as the precursors for the Années folles.

Café society

Main article: Café society

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The Closerie des Lilas in 1909.

Cafés around Paris became places where artists, writers, and others gathered. On the Rive Gauche (left bank) the scene centered around cafés in Montparnasse while on the Rive Droite (right bank), the Montmartre area.

Left bank

The Années folles in Montparnasse featured a thriving art and literary scene centered on cafés such as Brasserie La Coupole [fr], Le Dôme Café, Café de la Rotonde, and La Closerie des Lilas [fr] as well as salons like Gertrude Stein's in the rue de Fleurus [fr].

The Rive Gauche, or left bank, of the Seine in Paris, was and is primarily concerned with the arts and the sciences.[3] Many artists settled there and frequented cabarets like Le Boeuf sur le Toit and the large brasseries in Montparnasse. American writers of the Lost Generation, like F. Scott Fitzgerald and Ernest Hemingway, met and mingled in Paris with exiles from dictatorships in Spain and Yugoslavia.

The painters of the School of Paris for example included among others Chaim Soutine, Amedeo Modigliani and Marc Chagall, Lithuanian, Italian, and Russian, respectively. Later the American Henry Miller, like many other foreigners, gravitated to the rue Vavin [fr] and Boulevard Raspail. Montparnasse was, he said, "the navel of the world".[4] Gertrude Stein also lived in Montparnasse during this period.

Right bank

Montmartre was a major center of Paris nightlife and had been famous for its cafés and dance halls since the 1890s. Trumpeter Arthur Briggs played at L'Abbaye and transvestites frequented La Petite Chaumière.[5] After World War I, the artists who had inhabited the guinguettes and cabarets of Montmartre, invented post-Impressionism during the Belle Époque.

In 1926, the facade of the Folies Bergère building was redone in Art Deco style by the artist Maurice Pico [fr], adding it to the many Parisian theatres of the period in this architectural style.[6]

Art

Surrealism

The Elephant Celebes, Max Ernst 1921. The Tate, London.

Surrealism came to the forefront in the 1920s cultural scene, bringing new forms of expression to poetry with authors like André Breton, whose Surrealist Manifesto appeared in 1924, Louis Aragon, Paul Éluard, and Robert Desnos. Émigré artists had created Post-Impressionism, Cubism, and Fauvism in Paris before World War I, and included Pablo Picasso, Marc Chagall, Amedeo Modigliani, and Piet Mondrian, along with French artists Pierre Bonnard, Henri Matisse, Jean Metzinger, and Albert Gleizes.

Surrealists also included artists like Max Ernst, Joan Miró, Salvador Dalí, and Francis Picabia, sculptors like Jean Arp, Germaine Richier and even early film-makers, like Luis Buñuel and René Clair.

Avant-garde

Jean Cocteau, while he denied belonging to the surrealists, was unquestionably avant-garde and collaborated with many of its members.

Entertainment

Josephine Baker dancing the Charleston at the Folies-Bergere in Paris – Negro Dance Revue (1926).

In the 1920s, Parisian nightlife was greatly influenced by American culture. One of its greatest influences was the ragtime called jazz, which became very popular in Paris. "Ragtimitis" came to Paris with a rendition of "The Memphis Blues" by a U.S. Army band led by New York Army National Guard Lieutenant James Reese Europe. The band, known as the Harlem Hellfighters of the 369th Infantry Regiment, "... started ragtimitis in France".[7] According to band member Noble Sissle. It was very successful in 1925 at the Théâtre des Champs-Élysées where the Revue Nègre also was playing, led first by Florence Mills, known by her stage name as Flossie Mills, and later by Josephine Baker.

In 1926, Baker, an African-American expatriate singer, dancer, and entertainer, caused a sensation at the Folies Bergère. In a new revue, La Folie du Jour, in which she danced the number "Fatou" wearing a costume revealing all but a skirt made of a string of artificial bananas. Wearing only her loincloth of bananas, Baker suggestively performed "danse sauvage" to a Charleston tempo – a genre still new to Europe. Her French producer Jacques-Charles produced her dance numbers with French preconceptions of eroticized savages in mind.[8] Baker performed the piece mostly nude with her partner, Joe Alex.[9] This dance inspired a 1929 tempera painting titled Josephine Baker, first shown by the painter Ivanhoe Gambini in an exhibition of the Radiofuturista Lombardo group he founded.[10]

The scandal which erupted over Baker's dancing gave way to enthusiasm and quickly generated excitement among Parisians for jazz and black music. The Charleston can be danced solo, in pairs or in groups, to the rhythms of jazz. It is based on the movements of the body weight from one leg to the other, with the feet turned inward and knees slightly bent.

Of all the fashionable cabarets, the most famous was called Le Boeuf sur le Toit where the pianist and French composer Jean Wiener played. Such entertainment reached only a tiny part of the French population, the elite. Nevertheless, it gave the impulse, created the event.

American influence

See also: Negrophilia

American culture of the Roaring Twenties had a substantial influence on France, which imported jazz, the Charleston, and the shimmy, as well as cabaret and nightclub dancing. Interest in American culture increased in the Paris of the 1920s, and shows and stars of Broadway theatre introduced as innovations for the élite and were imitated thereafter.

This was the case for the famous Revue Nègre in 1925 at the Théâtre des Champs-Élysées. Josephine Baker danced the Charleston almost naked, with provocative gestures set to music by Sidney Bechet. Important Paris designers like Paul Poiret fought to design clothes for her.[11] Inspired and influenced by the French Colonial Empire, Josephine Baker put on La Folie du Jour in 1926,[clarification needed] and from the cafés chantants, also successfully picked up popular songs such as La Petite Tonkinoise [fr] by Vincent Scotto. In 1927 she starred in the silent film Siren of the Tropics, which opened to rave reviews. The 1930 song J'ai deux amours enshrined Baker as a full-featured star of Parisian nightlife, who not only danced, but also commented on the music and did comedy.

While she appeared at the Folies Bergère, Baker opened her own nightclub, called "Chez Joséphine", in the rue Fontaine.

Dance

Amadeo Modigliani - Paul Guillaume

Paul Guillaume in 1919 organized a "Negro festival" at the Théatre des Champs-Élysées. Six years later, he also produced the Paris Revue nègre [fr]. On rue Blomet, the Bal Nègre cabaret attracted both aesthetes and the curious.[citation needed]

Ballets suédois

The 1920s also marked a renewal in ballet. The Ballets Russes were based in Paris during this time. In 1921 the Ballets suédois offered L'Homme et son désir by Paul Claudel, with music by Darius Milhaud. The company then presented Les mariés de la tour Eiffel, written by Jean Cocteau. Alas, it did not meet with public success. In 1923 another ballet was born, La création du monde; Darius Milhaud wrote the music, and Blaise Cendrars the scenario. Fernand Léger designed the costumes and put onto the stage gigantic animals, birds, insects and totemic gods.

The adventure of the Ballets suédois ended in 1924 with a ballet called Relâche written by Erik Satie and sets by Francis Picabia.

Salon gatherings were Another important form of entertainment. Princess de Polignac's gatherings continued to be important to avant-garde music. The circles of Madame de Noailles included Proust, Francis Jammes, Colette, Gide, Frédéric Mistral, Robert de Montesquiou, Paul Valéry, Cocteau, Pierre Loti, Paul Hervieu, and Max Jacob.

Music

Louis Gaudin - Casino de Paris - Josephine Baker 1930.jpg

During this period the music hall permanently replaced the café-chantant. People often went to the Casino de Paris, the Paris concert, the concert Mayol and the theater; spectacles, attractions, and songs occurred at a rapid pace. Artistic productions had a meteoric rise. Some of the best-known examples were American-influenced shows at the Casino de Paris -- Paris qui dance (1919), Cach' ton piano (1920), and Paris qui jazz (1920–21), Mon homme and Dans un fauteuil gave rise to stardom for Maurice Chevalier and Mistinguett. American influences such as musicals underlay the success of the Folies Bergère, the famous "Mad Berge", inaugurated with Les Folies raging in 1922.

A number of classical music composers, such as those of the School of Paris and Les Six, also flourished at this time. "The musical influence of Paris, dominated first by Debussy and then by Stravinsky, seems to have been almost inescapable for composers in the first four decades of the century."[12]

Operetta

Operetta had a turning point on 12 November 1918 with the premiere of Phi-Phi by Henri Christiné and Albert Willemetz. Up to a thousand performances were played in just two years. The popular Dédé was staged in 1921 by Maurice Chevalier.

Operetta attracted talented composers such as Marseille's Vincent Scotto, and also Maurice Yvain (a composer of Mistinguett's signature song Mon Homme), and author Sacha Guitry, who wrote the libretto for L'amour masqué.

In the Olympia at the Bobino, the Théâtre de la Gaîté-Montparnasse showcased Marie Dubas and Georgius, who inaugurated the Singing Theatre by staging popular songs. From 1926, American titles such as No, No, Nanette, Rose-Marie and Show Boat began to be adapted for French viewers.

Sports

Cyclist Henri Desgrange in 1922

Sports spectacles were also popular during the Années folles. Attendance at sporting venues increased significantly in the years following the war and the press gave sporting events an audience and growing popularity. The newspapers played a significant role in promoting sports through dedicated sports pages, giving popularity to the Tour de France, football and rugby. Moreover, sports, which previously had been limited only to those of affluent backgrounds, now began to extend to the masses. The major sporting event during this decade was Olympic Games in Paris in 1924, in which 3,092 athletes from 44 countries participated, and no fewer than 625,000 spectators attended.

Film

Silent film, called "cinéma", rose to popularity in the 1920s. Scientists of the time were predicting little future for it.[citation needed] Silent film is considered by some as the carefree innocence of years or 7th Art.[clarification needed] Max Linder, after being discovered by Charles Pathé, became integral in making the film a cultural phenomenon.

European film production almost completely stopped during World War I, as most actors were drafted into the war. The public took refuge in theaters trying to forget the horrors of the front with films such as Charlie Chaplin's A Dog's Life. Hollywood films saw massive growth in demand thanks to a sharp decline in European production; it exported an increasing number of films. In 1919, films from the United States accounted for about 90% of films screened in Europe.[citation needed]

Some films showed the influence of surrealism, with director Luis Buñuel collaborating with Salvador Dalí on his first short film, Un Chien Andalou. René Clair's silent films blended comedy and fantasy.

Theatre

In the Paris of the 1920s, the theater was essentially dominated by four directors -- Louis Jouvet, Georges Pitoëff, Charles Dullin and Gaston Baty. They decided in 1927 to join efforts to create the "Cartel of Four." However, they had much less success than Sacha Guitry in Théâtre des Variétés. There are also parts of Alfred Savoir, comedies of Édouard Bourdet and those of Marcel Pagnol that met with some success.

Specifically, the theatrical performance was a great success with audiences and had an undeniable renewal in 1920, first at the stage performance. Around the "Cartel" develops a creative effort to bring in staging the concerns and aspirations of the time. The change is also reflected in the choice of themes and atmosphere that emerges from the works presented. But parallel to this, the educated public is interested elites increasingly to authors and works that combine classical in the form and the opposition reality/dream at the theatrical atmosphere. Also, the theater Jean Cocteau, the first pieces of Jean Giraudoux such as Siegfried in 1928 and the works of Italian Luigi Pirandello are famous examples that were very successful.[clarification needed]

In 1920 post-impressionist painter Nils Dardel and de Maré together created Ballets suédois at the Théâtre des Champs-Élysées. In the autumn of 1924, Giorgio de Chirico curated the scenography and costumes for Pirandello's La Giara.[where?]

The birth of a popular culture

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Along with the elite culture that characterized the 1920s, there arose at the same time in Paris, a popular culture. The First World War upset many things, even in song.[clarification needed] After four years without Belle Époque, new artists emerged in fashionable places. The music hall, for example, while attracting artists and intellectuals in search of novelty, also gives the popular media. There certainly has the exotic big fees journals Moulin Rouge.

In the same period were the beginnings of Maurice Chevalier, the ultimate illustration of good French mood through one of his songs, "Valentine". The lead dancer Mistinguett, nicknamed La Miss, had successful popular tunes such as Always on the grind, I'm fed up. All shows, however, does not reduce as the review.[clarification needed]

Fashion and style

Women's fashion of the year 1927

The emancipated look

The garçonne (flapper) look in women's fashion emerged in Paris, promoted especially by Coco Chanel. The boyish look was characterized by a loose, streamlined, androgynous silhouette where neither the bust nor the waist are evident, accompanied by a short hairdo. It became the symbol of the emancipated woman: free and autonomous, and expressing a new social freedom for a woman—she goes out on the town, smokes, dances, engages in sports or outdoor activities, drives a car, goes on trips—and, flying in the face of moral conventions of the day, she flaunts an extra-marital liaison, perhaps even her homo- or bisexuality, or cohabits openly with a partner.

Also by Chanel, the celebrated little black dress came out in 1926. A straight sheath with 3/4 sleeves and no collar, the crêpe de Chine tube all in black (a color previously reserved for bereavement) was the perfect evocation of garçonne style, erasing the forms of the female body. Copied many times over, this "Ford signed 'Chanel'" as Vogue magazine dubbed it, referring to the mass-produced American car, would become a classic item of womenswear of the 1920s and beyond.[13]

Economic growth

The Années folles were also a period of strong economic growth. New products and services in booming markets boost the economy: radio, automobile, aviation, oil, electricity. French production of hydropower increases eightfold during the decade.[14] Cheaper electricity favored industrial companies, which in 1928 had three of the top five highest market capitalizations on the Paris stock exchange and five out of the top ten, in a decade where total stock market valuation soared by a factor of 4.4.[15] The 6th is a young innovative company, which is only fifteen Air Liquide, already has a global stature. The manufacturing production index reached in 1928 the level of 139 for a 100 in 1914,[16] with very strong sectoral disparities: it is only 44 for the index shipbuilding 100 to steel and 422 to the automobile.[17] The French overall index fell to 57 in 1919 and 50 in 1921, but already risen to 104 in 1924. It took 6 years to clear the shortage of energy caused by the reconstruction of the northern mines, that the Germans had drowned during the World War I.

Radio

Main article: History of Radio

Radio played a leading role, becoming a preferred vehicle for the new mass culture. It provided greater information on news and culture to an increasing number of people, especially the working classes. Radio quickly propelled Mistinguett and Maurice Chevalier to the rank of national and international stardom, and they quickly become icons of Parisian lifestyle.

End of an era

See also: 1930 in France

The Wall Street Crash of 1929 brought an end to the exuberant zeitgeist in the United States, although the crisis didn't actually reach Europe until 1931. In 1928, the Parisian theater La Cigale, then the Olympia and the Moulin Rouge suffered the same fate in 1929, being torn down at the end of the decade. Although production was intended for a wide audience, most people attended music halls and other dance halls. Their world of song was primarily that of the street, the javas and tangos of dances, weddings, and banquets and not of the Parisian high society. Parallel to this culture of elites, at the same time in Paris, existed a popular culture that was increasingly successful and came to dominate the late 1920s and early 1930s through artists such as Maurice Chevalier or Mistinguett.

See also

flag France portal

1920s portal

International Style (architecture)

Paris between the Wars (1919–1939)

Weimar culture

1920s in jazz

1920s in Western fashion

Guy Arnoux, né le 26 août 1886 à Paris 7e et mort le 5 août 1951 à Ardon (Loiret)1, est un artiste, illustrateur et graphiste français.

Guy Arnoux , born on August 26 , 1886in Paris 7 th and died on August 5 , 1951in Ardon ( Loiret ) 1 , is a French artist , illustrator and graphic designer .

Biography 

Guy Arnoux has illustrated nearly eighty books, including several large formats of remarkable print quality published by Devambez . At the end of the 1914-18 War , he contributed to charming little books for children: Le bon Anglais , Carnet d'un permissionnaire , Nos frères d'Amérique … Between 1912 and 1925 he contributed to the fashion review very prominent, the Gazette du Bon Ton .

He was interested in the most varied fields of decorative art: sets for liners (including Le Lafayette in 1930), advertisements , games , posters, menus, programs, costumes, fans, scarves, and even shoes 2 .

He designed a typeface , entitled Guy-Arnoux Capitale , which he produced in 1914 at the request of Georges Peignot for the Foundry G. Peignot & Fils 3 .

Coming from a military family, the army and patriotism are his favorite themes, sometimes going as far as a certain chauvinistic naivety. In 1921 , he was appointed official painter of the Navy [ref. necessary] .

In 1945, he illustrated for the Alsatia editions a children's book: Three campaigns of Alsace: 1674, 1793, 1944 . The children's book does not occupy an important place in all of his work 4 .

Its line is recognizable: a black ring and large areas, very often made with a stencil. It is the representative of a new popular art, both modern and traditional.

He is part of the Cercle des Mortigny , founded by Dimitri d'Osnobichine , in 1908 5 , which brings together many artists and regulars of Parisian life: Paul Poiret , Bernard Boutet de Monvel , Pierre Brissaud , Georges Villa , Joë Hamman , Lucien- Victor Guirand de Scevola , Joseph Pinchon , André Warnod , Pierre Troisgros , Jean Routier, Henri Callot, Pierre Falize, Pierre Prunier, a circle that operated until the 1950s 6 .

He died in 1951, near Orléans , in Ardon, in the family property known as La Rousselière, after a day of hunting.

Pictorial works 

The Last of the Rochehauts by Henri Chervet , Paris, Devambez, 1920

The French Soldier in the Wars , Paris, Société Littéraire de France, 1917

Les Françaises, Quatre images allegoriques , Paris, Devambez, 1918

Les Marins de France , under the patronage of the Secretary of State for the Navy, Draeger, 1918

Songs of the French sailor at the time of the navy in wood , Paris, Devambez, 1920

The Characters Observed by an Old Philosopher from his Window , Chez Devambez, 1920

The Fear of Mr Fierce , Claude Farrere , The Book 1922

Essays on the 1921-1922 theater by Jean des Vallières . (Six illustrations), published by La Douce France, 1923

Essays on the 1923-1924 theater by Jean des Vallières. (Five illustrations), Editions La Douce France, 1925

La Bataille , Claude Farrere , Mornay "Les beaux Livres" 1926

Thomas the lamb, gentleman of fortune , Claude Farrere , Javal and Bourdeaux 1927

Les Silences du colonel Bramble , by André Maurois , Jean Variot, 1928

Saint-cendre , Maurice Maindron , Mornay "Les beaux Livres" 1930

Le Vitriol de lune , by Henri Beraud , Mornay "Les beaux Livres" 1931

The Works of François Villon , Paris, Rombaldi, 1935

L'Aigle de mer by Édouard Peisson , Paris, Editions de la nouvelle France, 1941

Le Beau sergent du roi , by Henri Beraud , Éditions Littéraires de France 1941

Napoleon III by Octave Aubry , Paris, Fayard, The Book of Tomorrow collection , 22 original woods

Main d'Arc , Jean de La Varende , Paris, Rombaldi, 1943

The Anchor of Mercy by Pierre Mac Orlan , Paris, Éditions de la nouvelle France, 1944

Memories of an outcast , Les Mémoires de Sanson , by Honoré de Balzac , Paris, 1944, stencils

Land of debate by Carton de Wiart, Paris, Éditions Littéraires de France, 1945

Pontcarral de Albéric Cahuet , Paris, Mornay, 1946

Pays d'Ouche , Jean de La Varende , Paris, Rombaldi, 1946

The Cavaliers under the vaults of Notre-Dame , Father of Reviers des Mauny, Esprit et Tradition, Daniel Deschênes, editor, Paris, 1946

Le Bien-Aimé by Sacha Guitry , Paris, Editions Raoul Solar, 1950

The Times are no longer ... Memories of twenty-five years of venery by Robert Villatte des Prûgnes , Moulins, Crépin-Leblond, 1951

"Leclerc" by Charles Pichon , Paris, SEFI, 1948

George Barbier (French: [ʒɔʁʒ baʁbje]), né Georges Augustin Barbier, (1882–1932) was one of the great French illustrators of the early 20th century. Born in Nantes, France on 16 October 1882, Barbier was 29 years old when he mounted his first exhibition in 1911 and was subsequently swept to the forefront of his profession with commissions to design theatre and ballet costumes, to illustrate books, and to produce haute couture fashion illustrations. For the next 20 years Barbier led a group from the Ecole des Beaux Arts who were nicknamed by Vogue "The Knights of the Bracelet"—a tribute to their fashionable and flamboyant mannerisms and style of dress. Included in this élite circle were Bernard Boutet de Monvel and Pierre Brissaud (both of whom were Barbier's first cousins), Paul Iribe, Georges Lepape, and Charles Martin. During his career Barbier also turned his hand to jewellery, glass and wallpaper design, wrote essays and many articles for the prestigious Gazette du bon ton. In the mid-1920s he worked with Erté to design sets and costumes for the Folies Bergère and in 1929 he wrote the introduction for Erté's acclaimed exhibition and achieved mainstream popularity through his regular appearances in L'Illustration magazine. Barbier died in 1932 at the very pinnacle of his success. He is buried in Cemetery Miséricorde, Nantes.[1]

Pierre Louys. Les Chansons de Bilitis 1922. George Barbier

Barbier is best known for his fashion illustrations in Gazette du bon ton, Journal des dames, and other French publications of the Art Deco period. Less well known are his decorative arts such as this fan, the design of which was published in the Journal des dames in 1912 and credited to the Parisian couturière Mme Paquin “after G. Barbier.” Although this example is signed by Barbier and dated 1914, it probably was made as a work-for-hire commission. Its decoration suggests as much the modern stage sets and costumes of the Ballets Russes as anything from classical antiquity, its putative subject.

Gift wrapping is the act of enclosing a gift in some sort of material. Wrapping paper is a kind of paper designed for gift wrapping. An alternative to gift wrapping is using a gift box or bag. A wrapped or boxed gift may be held closed with ribbon and topped with a decorative bow (an ornamental knot made of ribbon).

History

Hemp wrapping paper, China, circa 100 BC.

The use of wrapping paper is first documented in ancient China, where paper was invented in 2nd century BC.[1] In the Southern Song dynasty, monetary gifts were wrapped with paper, forming an envelope known as a chih pao. The wrapped gifts were distributed by the Chinese court to government officials. [2] In the Chinese text Thien Kung Khai Wu, Sung Ying-Hsing states that the coarsest wrapping paper is manufactured with rice straws and bamboo fiber.[3]

Although the Hall brothers Rollie and Joyce Hall, founders of Hallmark Cards, did not invent gift wrapping, their innovations led to the development of modern gift wrapping. They helped to popularize the idea of decorative gift wrapping in the 20th century, and according to Joyce Hall, "the decorative gift-wrapping business was born the day Rollie placed those French envelope linings on top of that showcase."[4]

Psychology

Gift wrapping has been shown to positively influence the recipient who are more likely to rate their gifts positively if they had traditional gift wrapping.[5]

By culture

Gift wrapped presents beneath the Christmas tree

Western cultures

In Western culture, gifts are often wrapped in wrapping paper and accompanied by a gift note which may note the occasion, the receiver's name and the giver's name.

Modern patterned wrapping paper was introduced to the American market by the Hall Brothers in 1917. The Kansas City stationery store had run out of traditional white, red, and green monocolor tissue papers, and started selling colorful envelope liners from France. Proving popular, the company promoted the new designs in the subsequent decades, adding ribbons in the 1930s, and Hallmark remains one of the largest American producers of gift wrap.[6]

Waste

In the United States, an additional five million tons of waste are generated over the Christmas gift-giving period; four million tons of this is wrapping paper and shopping bags.[7] Some people attempt to avoid this by unwrapping gifts with care to hopefully allow the paper to be reused, while others use decorated cloth gift sacks that can be easily reused many times; both of these concepts are part of the green gifting trend that encourages recycling. Additionally, some people use old newspapers instead of wrapping paper. [8]

Asian cultures

In Chinese culture, red wrapping denotes luck because it is such a vibrant and strong color. It is seen as a symbol of happiness and good health.

In Japanese culture, wrapping paper and boxes are common. However, the traditional cloth wrapping called furoshiki is increasing in popularity, particularly as an ecologically friendly alternative to wrapping paper.[9]

In Korean culture, bojagi are sometimes used for gift wrapping. A yedanbo is a ceremonial gift bojagi used to wrap wedding gifts from the bride's family to the members of the groom's.[10]

  • Condition: Like New
  • Condition: Good to very good condition overall. See description for details.
  • Features: 1st Edition, Illustrated
  • Modified Item: No
  • Topic: Art & Exhibitions
  • Country/Region of Manufacture: France
  • Origin: France
  • Language: French
  • Publication Year: 1920
  • Type: Catalog

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