1878 ad: Darlows Magnetism Curative; magnetic health gadgets; quakery, magnetine

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Seller: nickmar (4,506) 100%, Location: Camp Hill, Pennsylvania, Ships to: US, Item: 274013727052 Magnetism as a Curative 1878 This is a half-page magazine advertisement from an 1878 issue of The Pictorial World, an uncommon London illustrated weekly. It is over 140 years old! The overall sheet measures 10.5 x 15 inches in size, in excellent and attractive condition, with the ad for a magnetic curative taking up the top half of the page (see photos below). The ad was from Darlow & Co. of London. It extols the virtues of the companys devices, the Darlow Magnetine Belt and other magnetic appliances. The text of the ad begins: MAGNETISM AS A CURATIVE: Its Healing Power and Simplicity of Application Exemplified by DARLOW and Co.s MAGNETINE APPLIANCES, Which, for Comfort of Wear, Safety of Use, Curative Power, and Permanent Magnetic Character, are Unapproachable. DARLOW & CO.S FLEXIBLE MAGNETIC APPLIANCES have during the past Twelve Years been used by persons of all classes with the most beneficial results, and the testimony of gentlemen of the highest standing in the Medical Profession is that MAGNETINE far surpasses all other inventions of a similar character for Curative purposes, more especially in disorders of an intricate character where ordinary treatment has failed. The ad then presents nine glowing testimonials for Magnetine products by men with upstanding reputations in society: Sir Charles Shakerley, a physician, three ministers, three military officers (a Lieutenant-Colonel a Major; and a Captain), and a former Member of Parliament. As the ad states, . . . the spontaneous testimony of persons whose names must be above suspicion will be acceptable to the public. The shortest of the testimonials says: I was doubled like an old man of ninety for five years. By chance, passing through London, I got one of your Belts, which I have worn for two years, and there is not a straighter man in the three kingdoms; and I am relieved from all pain. (Sounds great! Get me one of those Belts!) [p12258] gsrxvers856 (GS 7.0.20 (856))

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