Gargoyle Mobiloil Arctic 9" Porcelain Enamel Gas Pump Oil Service Station Sign

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Seller: suzukicowley ✉️ (1,402) 100%, Location: Fairfield, California, US, Ships to: US & many other countries, Item: 291998635840 GARGOYLE MOBILOIL ARCTIC 9" PORCELAIN ENAMEL GAS PUMP OIL SERVICE STATION SIGN.

Nice 9" Porcelain Mobiloil Artic pump plate. Great for your collection or gas pump restoration. See pictures and description box to help judge condition. Actual diameter of the sign is 8 3/4" 

Mobil Mobil
Products:Gasoline Convenience store Some locations: Carwash Automobile repair shop
Parent:ExxonMobil
Sister companies:Exxon Esso
Creation:1911; 106 years ago  (1911 ) (as Standard Oil Company of New York) 1963 (1963 ) (as Mobil)
Official website:www.mobil.com
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Mobil gas station Route 1 , Saugus, Massachusetts - night view

Mobil, previously known as the Socony-Vacuum Oil Company, is a major American oil company which merged with Exxon in 1999 to form a parent company called ExxonMobil . It was previously one of the Seven Sisters which dominated the global petroleum industry from the mid-1940s until the 1970s. Today, Mobil continues as a major brand name within the combined company, as well as still being a gas station sometimes paired with its own store or On the Run . The former Mobil headquarters in Fairfax County, Virginia , were used as ExxonMobil's downstream headquarters[1] until 2015 when ExxonMobil consolidated employees into a new corporate campus in Spring, Texas .[2]

Content

History [ edit ] Socony advertising sign at a theme park in Lincoln, New Hampshire Old Mobilgas pump displayed on the grounds of the Scurry County Coliseum in Snyder , Texas Mobilgas pump with 27-cent per gallon gas at Dallas/Fort Worth International Airport

Following the break-up of Standard Oil in 1911, the Standard Oil Company of New York, or Socony, was founded, along with 33 other successor companies. In 1920, the company registered the name "Mobiloil" as a trademark .

Socony-Vacuum petrol station in the Dutch East Indies

Henry Clay Folger was head of the company until 1923, when he was succeeded by Herbert L. Pratt . Beginning February 29, 1928 on NBC , Socony Oil reached radio listeners with a comedy program, Soconyland Sketches , scripted by William Ford Manley and featuring Arthur Allen and Parker Fennelly as rural New Englanders . Socony continued to sponsor the show when it moved to CBS in 1934. In 1935, it became the Socony Sketchbook, with Christopher Morley and the Johnny Green orchestra.

In 1931, Socony merged with Vacuum Oil to form Socony-Vacuum.[3]

In 1933, Socony-Vacuum and Jersey Standard (which had oil production and refineries in Indonesia ) merged their interests in the Far East into a 50–50 joint venture. Standard-Vacuum Oil Co., or "Stanvac," operated in 50 countries, including New Zealand , China , and the region of East Africa , before it was dissolved in 1962.

In 1935, Socony Vacuum Oil opened the huge Mammoth Oil Port on Staten Island which had a capacity of handling a quarter of a billion gallons of petroleum products a year and could transship oil from ocean-going tankers and river barges[4]

The Mobil Economy Run generated publicity and promotions such as this 1962 advertisement by Champion spark plugs with a Rambler American .

In 1955, Socony-Vacuum was renamed Socony Mobil Oil Company. In 1963, it changed its trade name from "Mobilgas" to simply "Mobil", introducing a new logo (created by New York graphic design firm Chermayeff & Geismar ). To celebrate its 100th anniversary in 1966, "Socony" was dropped from the corporate name.

From 1936 to 1968, Mobil sponsored an economy run each year (except during World War II ) in which domestic automobiles of various manufacturers in several price and size classes were driven by light-footed drivers on cross-country runs. The Economy Run originated with the Gilmore Oil Company of California in 1936 (which was purchased by Socony-Vacuum in 1940) and later became the Mobilgas Economy Run, and still later the Mobil Economy Run. The cars driven in the economy run were fueled with Mobil gasoline , and Mobiloil and lubricants were also used. The vehicles in each class that achieved the highest fuel economy numbers were awarded the coveted title as the Mobilgas Economy Run winner.

During American involvement in World War II , April 29, 1942, Socony's unescorted tanker, named Mobiloil , was sunk by a German U-boat (German Type IX submarine U-108 captained by Klaus Schlotz), and all 52 people survived after 86 hours adrift in lifeboats. Socony-Mobil ranked 86th among United States corporations in the value of World War II military production contracts.[5]

Mobil Pegasus on the wall of the Serendipity 3 restaurant in New York

Through the years, Mobil was among the largest sellers of gasoline and motor oils in the United States and even held the top spot during the 1940s and much of the 1950s. Various Mobil products during the Socony-Vacuum and Socony-Mobil years included Metro, Mobilgas and Mobilgas Special gasolines; Mobilfuel Diesel, MobilHeat and Mobil-flame heating oil, Mobil Kerosine, Lubrite ,[6] Gargoyle, Mobiloil and Mobiloil Special motor oils; Mobilgrease, Mobillubrication, Mobil Upperlube, Mobil Freezone and Permazone antifreezes, Mobilfluid automatic transmission fluid, Mobil Premiere tires, Mobil Stop-Leak, and Mobil Lustrecloth, among many others.

In 1954, Mobil introduced a new and improved Mobilgas Special in response to trends toward new automobiles powered by high-compression engines that demanded higher and higher octane gasolines. The newest formulas of Mobilgas Special were advertised as offering "A Tune-Up in Every Tankful" due to a combination of chemicals known as the "Mobil Power Compound" which was designed to increase power, check pre-ignition ping, correct spark plug misfiring, control stalling and combat gumming up of carburetors. Later Mobil campaigns advertised Mobilgas as the "New Car Gasoline" following extensive testing during the annual Mobilgas Economy Run.

Antique pumps, manufactured by Tokheim , using the pre-1962 "Mobilgas" product name

In 1962, the gasoline product lines marketed as Mobilgas and Mobilgas Special were rebranded as Mobil Regular and Mobil Premium in a move to emphasize the shortened brand name "Mobil" in promotional efforts, although Mobiloil continued as a single-word term until the 1970s. After a few years of advertising Mobil gasolines as "Megatane"-rated and as "High Energy" gasolines, Mobil began, in 1966, to promote both its Regular and Premium fuels as "Detergent Gasolines", due to the inclusion of additives designed to clean carburetors and various internal engine parts. During the early 1970s, Mobil ran a TV commercial featuring a character known as "Mr. Dirt" to show the ruinous effects that dirt had on automotive engines for which a tank of Mobil Detergent Gasoline could provide a cure and preventive medicine against damage that could lead to costly repairs.

As automakers were switching en masse from carbureted to fuel-injected engines during the early to mid-1980s, and the detergent additives that existed in most available gasolines proved not to be enough to prevent injection clogging, leading to drivability problems, Mobil received accolades from General Motors and other automakers for increasing the detergency of its Super Unleaded gasoline in 1984 to prevent formation or deposit build-ups of the injectors but also remove existing deposits as well in normal driving. At the end of the 1980s Mobil sold its fuel stations in Norway , Sweden , and Denmark to Norsk Hydro , who converted them into Hydro stations.

William P. Tavoulareas was President of Mobil Corporation until succeeded by Allen E. Murray in 1984.

Mobil gas station in the Lower East Side section of New York City

Mobil moved its headquarters from 150 East 42nd Street , New York City to Fairfax County, Virginia , in 1987.[7] That same year, Mobil sold nearly all of its stations in Western Pennsylvania (including Pittsburgh ) to Standard Oil of Ohio (which had just been fully acquired by BP ) and terminated franchise contracts with the rest of the stations in the area, withdrawing the Mobil brand from the area for 29 years until a Uni-Mart location in Coraopolis, Pennsylvania started selling Mobil gasoline in 2016.[8]

In 1998, Mobil and Exxon agreed on a merger to create ExxonMobil , which was completed on November 30, 1999. Lou Noto was Chairman of Mobil at the time of the merger, and Walter Arnheim was treasurer.[9]

Mobil brands [ edit ] Mobil Pegasus logo

Mobil continues to operate as a major brandname of ExxonMobil within the ExxonMobil Fuels, Lubricants & Specialties division.[10] Many of its products feature the Mobil symbol of a winged red horse, Pegasus , which has been a company trademark since its affiliation with Magnolia Petroleum Company in the 1930s.

The Mobil brand now mainly covers a wide range of automotive, industrial, aviation and marine lubricants.[11] For historic reasons, the Mobil brand is still used by Mobil service stations and for fuel (gasoline, diesel, heating oil, kerosene, aviation fuels and marine fuel) products.

There are four main Mobil sub-brands:

Mobil Gasoline [ edit ]

Mobil is ExxonMobil's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes and the Midwest. The Mobil brand is also used to market gasoline in Australia, Colombia, Egypt, Guam, New Zealand and Nigeria.

The Mobil brand has a significant market presence in the following metropolitan areas:

A typical Mobil gas station Map of Mobil stores in the United States Mobil gas station
* Boston * Los Angeles
* Buffalo * Miami
* Chicago * New York City Metro (except New Jersey)
* Detroit * Orlando
* Milwaukee * St. Louis
* Minneapolis * Tampa-St. Petersburg

Exxon is the primary brand in the rest of the United States, with the highest concentration of Exxon retail outlets located in New Jersey, Pennsylvania, Texas, Louisiana (Mainly New Orleans as well as Baton Rouge) and in the Mid-Atlantic and Southeastern states. Esso is ExxonMobil's primary gasoline brand worldwide. Both the Esso and Mobil brands are used in Colombia and in Egypt.

Mobil 1 [ edit ] Main article: Mobil 1

Mobil 1 , the successor to the Mobiloil brand, is a brand name of ExxonMobil . It was introduced in 1974 as a Multi-grade 5W20 viscosity synthetic motor oil . The brand now includes multi-grade motor oils , oil filters , synthetic grease , transmission fluids , and gear lubricants .[12] The Esso and Exxon motor oil brands have largely been discontinued.

Mobil Delvac [ edit ]

Mobil Delvac is a range of heavy-duty lubricants designed for commercial vehicles. The range includes engine oils, transmission oils, drivetrain lubricants and greases.[13]

Mobil Industrial [ edit ]

Mobil Industrial is a sub-brand of ExxonMobil for marketing oils and greases used in industrial applications. The main product lines are Mobil SHC synthetic oils and Mobil Grease greases

  • Condition: Used
  • Condition: Chips around edges and in field, missing rivets, nice glossy finish
  • Type of Advertising: Sign
  • Brand: Mobiloil
  • Country/Region of Manufacture: United States

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